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13. Is it better to be a specialist or a generalist?
The Sam Ovens Podcast
How to Be a T-Shaped Marketer
A T-shaped marketer would know how to copyright, what makes up good imagery. They'd also know a bit about conversion rate optimization and statistics. You have to really be good at all of these different things but then your one specialty might be Facebook ads. Being good at Facebook ads without knowing human psychology you're useless.
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