A T-shaped marketer would know how to copyright, what makes up good imagery. They'd also know a bit about conversion rate optimization and statistics. You have to really be good at all of these different things but then your one specialty might be Facebook ads. Being good at Facebook ads without knowing human psychology you're useless.
The man who chases two rabbits catches none, but how does the man know which rabbit to chase? How does he know that he wants that particular rabbit?
In this episode we discuss:
+ Whether it's better to be a specialist or a generalist in life and business...
+ What Google prefers when they hire talent
+ How to catch trends and waves before anyone else