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#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology

Modern Wisdom

CHAPTER

The Psychology of Taxation and Community Contribution

This chapter examines how reframing messages, such as expressing gratitude for tax payments, can alter perceptions and behaviors in marketing and taxation. It discusses the complexities of wealth in society, highlighting the role of wealthy individuals in influencing how their tax contributions are utilized, especially amid rising inequality.

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