Language is our little map for that, you know. And so it's job. The categories of language are being focused on very heavily as being all about conceptualization and the mind - which clearly they are. But i think very under disgust are the social pay offs and the collaborative payoffs of those categories. They've been given to us by our biological evolution. It has to be, but is equally to do with our social interactions. We try to convince people of what's the right thing to do in relation o wharf er; we use words from past cultural milieuses.

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