2min chapter

Wild Hearts cover image

Earn The Right To Exist (Pt.2) with Tim Doyle & Nick Crocker

Wild Hearts

CHAPTER

How to Grow a Brand

eucalyptus' philosophy or marketing is that if you produce enough stuff in enough channels often enough then the best stuff will outperform the average stuff by like a thousand x. So growing for brands has been more difficult than i'd imagine, says co-founder and CEO of koala's ad agency eucalyptu. "It's really really easy to spend dollars on facebook it's really reallyeasy to spend money on google but those that have diminishing returns over time," he adds.

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