The Sports Super App Era
The Grill Room
00:00
Navigating Sports Broadcasting in a Digital Era
This chapter explores the challenges faced by a major sports broadcaster, focusing on live sports rights, the limitations in acquiring new content, and strategies for leveraging non-live rights. It emphasizes the importance of creating seamless user experiences across platforms while addressing the need for innovation amidst competition from both legacy media and tech firms. Additionally, there is a discussion about the evolving landscape of sports consumption, particularly ESPN's unique brand position and its efforts to integrate new technologies and enhance viewer engagement.
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