
How The Affirmative Action Ruling Changes Corporate America
Slate Money
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The Importance of Influencer Marketing
There are internet memes now of Oppenheimer Barbie crossovers that people are making. We have begun to see the way in which influencer marketing, which was the new hotness for the past few years, can backfire massively. The Chinese first fashion company Sheehan is battling a predictable narratives about how it's closed and made in sweatshop conditions. Is this the first indication that influencer marketing campaigns are possibly much more volatile and much more dangerous than people realized?
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