
#98: Branden Harvey—How to Use Social Media in a Dynamic, Irresistible Way
Why That Worked – Presented by StoryBrand.ai
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I'm Going to Create a Solution to This Problem
There's science says that bad news sticks to our brain like felkro and good news slides right off our brain like teplon. That's why advertisers and media are able to grab on to those things and just, you no, share themnd actually hook you in with them. But then there's this amazing quote from fred rogers, where he says, when i was a boy and i would see scary things in the news, my mother would say to me, look for the helpers. You'l' always find people who are helping. And so that's all we're doing. We're saying, hey, there's a lot of heartbreak and pain and injustice
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