How to stack risk early, tackle the cold start problem, and compete by understanding incentives with Jareau Wadé
Idea to Startup
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How Do You Navigate Barriers Early to Validate a Product?
There's a trust friction. And then there was technical friction as well for this product. We were able to overcome some of that trust barrier and kind of do this impedance matching by one going to smaller customers, understanding that we can grow with them. So if you are an established payments company, it's easier for you to show your case studies, show your volume, show your stats, and earn bigger business. There's no way around that. But the other one is the initial five customers that we had, believe we're all YC, either batch mates or also in Y Combinator. The idea is specifically with payments, and it might apply to other things where there is this
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