The Importance of Making the Intangible Visible

Jonathan: For me the importance of making the intangible tangible and the how and the why on that really makes sure we can put a value to like I say the intangible is really important in my view. So yeah looking forward to getting some feedback on that. Martin oh no well feel free feel great. Yeah so your question is very similar to his one and it is something that coming from a small and in a operated firm where you know they want to maximize profits and minimize costs but dealing with people who come from the financial services sector so metrics is king. The intangible was really really tricky because you sort of have to think about what do they care about as their bottom line and how much they're