Marketing Neighborhoods and Targeting Wealth

Would you pay a professional $2,500 or more to put up your holiday lights? Zachary Crockett is walking in a winter wonderland.

• SOURCES:
  • Chuck Smith, creator of Planet Christmas.
  • Dean Lyons, founder and CEO of Bright Nights.

• RESOURCES:
  • "The Suburban Maximalists Making Viral Christmas Displays," by Graham Hacia (WIRED, 2017).
  • "Incandescent vs. LED Christmas Lights: How Much Does it Impact Your Power Bill?," by Kelly Bedrich (Electricity Plans).
  • "Why Christmas Light Installation Is a Great Add-on Service for Contractors," (Sprinkler School).
  • Brite Nites.
  • Planet Christmas.

• EXTRAS:
  • "How Christmas Lights Are Made," (Insider, 2018).

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