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Framing Success: Tim Parr on Building CADDIS, the Anti Anti-Aging (Eyewear) Brand

The Retail Pilot

CHAPTER

Building an Authentic Eyewear Brand

This chapter explores the distinctive strategies that differentiate a niche eyewear brand from its competitor, focusing on a target demographic over 40. It emphasizes the importance of storytelling, product quality, and authentic celebrity endorsements in creating a strong brand identity. The discussion also includes innovative marketing techniques, the role of in-person engagement, and a commitment to high-quality materials, advocating for a more traditional approach to customer engagement.

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