The Confusion of Beef Labeling and Its Impact on Local Farmers

Will Harris is a fourth-generation cattleman and the owner of White Oak Pastures, a family farm in Bluffton, Georgia, established in 1866. After graduating with a degree in animal science from the University of Georgia, Harris initially practiced conventional industrial farming. Over time, he grew disillusioned with its environmental and ethical impacts, prompting a shift to regenerative agriculture. Under his stewardship, White Oak Pastures became a pioneer in sustainable farming, focusing on restoring soil health, promoting biodiversity, and treating livestock humanely. Harris has become a champion for small farmers and regenerative practices, showcasing how agriculture can heal the land while strengthening local communities.