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Experiential Marketing and Making Crypto Events More Memorable
The Brave Technologist
X Games - Is That a Crypto Coin?
The approach is really trying to break into the top funnel, kind of the branded layer in creative ways. And so with these new verticals, this is also where likely we're taking risks. We did a bunch of research and found that crypto and tech people more or less highly index within motor sports. That's actually a better step forward than perhaps maybe like Formula one, two or three which is using also fuels to power their cars.
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