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Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

Mobile Dev Memo Podcast

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Enhancing Ad Performance through Sequence Learning

This chapter explores the complexities of ranking algorithms in digital advertising, with a spotlight on personalized retrieval and its effects on ad performance. It discusses the evolution from isolated ad interactions to a comprehensive understanding of user journeys, emphasizing a machine learning model designed to optimize return on ad spend by leveraging sequential user interaction data.

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