How to sell bold creative to clients

Mo details making ideas strategic, clear, and persuasive, and how enthusiasm and relationships win buy-in.

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Transcript

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Transcript

Episode notes

In this episode, Chris Do sits down with Mo Said, founder and creative director of Mojo Supermarket, to unpack what it really means to build an interesting life, business, and brand. Through stories from Mo’s journey—starting an agency with little structure, growing it into a global creative force, and constantly chasing curiosity—they explore why interesting work comes from interesting people living intentional lives. The conversation weaves through personal risk, creative courage, and the idea that misalignment, not overwork, is often the true cause of burnout.

Timestamps

(00:00) — Intro

(06:12) — Taking risks without fear

(12:05) — Failure builds personal value

(17:48) — Finding what interests you

(23:31) — Why boredom causes burnout

(29:14) — Stories make people memorable

(34:52) — Applying interest to branding

(40:33) — Creative strategy in practice

(45:58) — Pitching bold campaign ideas

(51:27) — Selling ideas with confidence

(56:49) — Creativity versus business tension