Kwik Brain with Jim Kwik cover image

Finding Opportunities in Hard Situations with Jason Feifer

Kwik Brain with Jim Kwik

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You Know, You Know the Brain

i talk to a lot of people who one of the reasons that they struggle with change is because they are feeling nastalgic for what came before. So i was talking not long ago with some memory researchers, particularly thos one guy, philipp debrigard, at duke university. And and they told me about this really interesting thing that happens in our brain called fading affect bias. The emotions associated with bad memories will fade much faster than the emotions associated with good memories. T doesn't mean that we forget bad memories. It's just that as time goes on, it reassembles them into something new.

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