Bob Moesta - Jobs To Be Done
The Innovation Show
The Social Aspect of Condo Sales
The method itself is built more on criminal and intelligence interrogation than traditional market research because at some point people lie. "You have to kind of get them into the zone," she says about interviewing a couple who bought one of her condos. The first thought happened between Thanksgiving and New Year's where they're like oh you know I want to move, then January they start looking and in February they got a real estate agent. 'I moved my advertising from the from the real estate section to the obituaries for the for those condos'
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