The Future of Policing

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In the consumer space, you launched with Sharper Image catalog. You know, what we learned from consumers is they said, I don't know if it seems like a gadget. And so we pivoted into policing largely to prove the technology worked. The Glock handgun, the Maglite flashlight did similar things where consumers would then buy what the pros are using. Now, since then we found a great market in policing. But our Mars shot that comes after this is to cut Gundots in the general public.

In this episode, Peter and Rick discuss Rick’s Moonshot of cutting gun-related deaths between police and the public by 50% in 10 years and his company, Axon.

You will learn about:

05:35 | The Story That Began Axon's Journey.
22:47 | Creating A Weapon That Police Want To Choose Over A Firearm.
56:22 | Are Tasers & Electricity Really The Best Non-Lethal Options?

Rick Smith, CEO of Axon Enterprise, founded the company in 1993 with a mission to protect life and render bullets obsolete. His dedication to public safety has led Axon to pioneer TASER energy weapons, revolutionize the body camera industry, and develop the world's leading digital evidence management platform.

> Learn about Axon.

> Learn about his Moonshot.

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