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Bloomberg Businessweek Weekend - January 28th, 2022
Bloomberg Businessweek
Mc Cormick's Hot Sauce
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i had no idea about the work that mc cormick does for a lot of other well known brands in terms of developing products. Mc cormick's name shows up nowhere on the bottle, and yet they get all the goodness that comes from a brand that people have an affinity for. People really have these brand affinities, right? And we think about that through consumer goods. Alota and hot sauce is sort of like a way that i think people have anAffinity for brands. You don't necessarily know that. In the same way that their red cap spices. you don't know that chalula even owns is owned bymc cormick.
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