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Inside the online 'cleanfluencer' cult pushing housewife propaganda

The Bunker

CHAPTER

The Evolution of Domestic Spaces During COVID-19

This chapter explores how COVID-19 transformed the concept of clean fluencing, as lockdowns shifted domestic responsibilities and social media engagement towards home-related content. It highlights the lasting effects of these changes on domestic labor, particularly among women, and examines how people's relationships with their home environments have evolved.

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