This episode is related to the recent series on Singles in the Marketplace. Peter McGraw speaks to a journalist – Ann Babe – about a group of Korean singles, Honjoks, who are rebelling against the strong cultural norms in South Korea to marry and have children. Besides going solo, this group is also opting out of the typical high-pressure corporate or service jobs that are highly valued in the culture. It is a fascinating conversation in which they talk about using social media to be anti-social, the pursuit of small but certain happiness, and how Korean businesses are better at marketing to singles than American or European businesses.
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