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How Korean Culture Went Global (2022)

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The Global Debut of the Hyundai Pony and Korea's Economic Transformation

This chapter explores the significance of the Hyundai Pony, the first Korean car to enter the global market, and how it became a symbol of Korea's economic ambitions. It also discusses the economic transformation of Korea under Park Chung-hee and the growth of conglomerates like Samsung, Hyundai, and LG.

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