The stuff that seems to be in the mixg, premium subscription is hyper practical, hyper specific master classes. How did you discover that to be the thing that people wanted to pay for? I started out by just saying, what are people telling me they wantd to paid for? And it was older interviews. That's not where the big money was. People didn't say, great, i now get to go and see older interviews for money. But they did have these clear needs, these clear problems. So we said, all right, what if we sell the recordings of it, and then we know a little bit ot a time we're chipping away at their problems, trying