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#54 - Atrium Closing Down, B2B Gifting & Curly Girl Hair

My First Million

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The Power of B2B Gifting

This chapter examines the role of digital gifting in strengthening business relationships, featuring companies like Thinks and Alice that automate and personalize the gifting process. It emphasizes the importance of thoughtful gestures and the psychological principles behind reciprocity in enhancing workplace morale and fostering connections.

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