3min chapter

Marketing Made Simple cover image

#104: The 3 Biggest Mistakes You're Making on LinkedIn

Marketing Made Simple

CHAPTER

The Importance of Providing Value on Social Media

A lot of times social media starts out for one thing, you know, like entertainment or photos or dance videos. And then when businesses come in and marketers come in, it has to at some point shift to building community and providing value. So just going on LinkedIn and posting your resume actually provides no value and is not entertaining usually. It's clear nobody has read my bio. They're just trying to do a mass market campaign. Talk to me about that.

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