B how do you push past that and launch the v one orl you know, we have a scapeboard, ver car metaphor that we use a lot of time, yet, ah, here, ramsey, how do you push through that and go, ok, i need to launch this. It's good enough for well,

in my mind, and we say this a lot around here, ramsey, which is, perfection is the lowest possible standard. And that's usually the standard that most people play to in their minds. You know, those of us who make things, you know, for me it's, i make softer or products. You know, i make aps. That's the thing i'm passionate about. But it doesn't matter if, you know, you make homes or you, you know, install water heaters, or, you kow, do electrical work. It doesn't matter. All of us who do things or make things for a living, you know, kind to have that perfect picture in their head, like, ideally, if i did my job the best, what would i want it to look like? And you know, the hard reality is, as any time you're solving a complex problem, the likelihood that in your brain you can come up with the right plan of what the exact execution of that complex problem is, and to do it perfectly the first time you swing the bat, is actually really, really low. So perfection is the lowest standard. You know, what minds tet do you need to shift into? And for me, i' it's real simple, which is just like, find the thing that is valuable in the market place and meaningful to people, and actually just kind of tested out.

So give

me an example of something that we've done this for a product here, ramsey that you can think of. Riht, you know, h actually, the first example is probably one that people would be really familiar with, which is the first real, big digital product that we did called every dollar, which is, you know, a piece of budgeting software. When we approached that problem, there is actully kind of a funny story to it. It involves dave. And as the story is told, dave came into the room where all the people were, you know, building the first version, the early version, of every dollr and he got excited and said, you now, i just talked with somebody on the phonend. They said they think that we could have 50 million people using every dollar in the first year. Row. And dave said that for the purpose of like exciting everybody and motivating everybody. But what it actually did is it kind of like struck fear in everybody, like, oh, my gosh, if 50 million people are going to use this, it's got to be like, unbelievably world class, the first thing that we ever put out there. And the reality of what actually happened is everybody got so fixated on the need to make it perfect, c yo really slowed down the development of that product. So we had to self correct, as you' got to do in business a lot of times, and we took another look at the problem and just said, hey, instead of trying to build the perfect thing, let's just build the simplest thing. Let's just build a simple budget that people can use. And we eventually added more on to it. But the the more a conventional example, the one that just happened recently, is actually inside entre elite, our digital product that we have for entre leadership. One of the things that we talk about a lot as an organization is a desired future dashboard. The importance like making a goal for your team and getting everybody around it and makeing sire everybody's on the same page in terms of executing. And so a digital desired future dashboard is something hat we wanted to bring into our entre elite product. And we actually have like a whole group inside ramsey here that talks about how we do desired future dashboards and helps hold our business units accountable. And there's a lot of sophistication about how we do d f d internally. But what the thing that the entre team had to be really careful of is not like front load all of that insight and all of that into the aditinal product case. Really what we needed to do first is just build something in a week, put it out there and see if people even want to use it, right? And that's kind of the heart of iteration. I think it was one of the founders a linked in that said, like, if you're proud, or if you're not embarrassed of the first version of the product you put out there, you probably spent too much time on it. That's

a good reminder.