2min chapter

Business Processes Simplified Podcast cover image

The 1-Page Marketing Plan System with Allan Dib

Business Processes Simplified Podcast

CHAPTER

Optimisation and Metrics

optimisation needs to come after you've got your base line into place, says Sa. When you start to adjust something to improve the number of referls or improve your delivery, you can then see what the onflow effect to some of the other metric rather than just dealing with them isolated. And there's no point running a b split tests when you've got hundred people a month coming to you web side. You need to start fixing the fundamentals and getting those right.

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