Future Trends in Tech and Search

This chapter explores the potential decline of Google search profitability due to advancements in AI and machine learning, predicting a loss of user engagement to emerging competitors. It also analyzes challenges facing white-collar jobs and corporate strategies for the future, including major deals and innovative shifts in business models, specifically highlighting Amazon and TikTok. Additionally, it discusses the anticipated impacts of geopolitical and economic shifts on market dynamics, including the burgeoning relationship between Russia and China.

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