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120 Top of Mind by John Hall

The Marketing Book Podcast

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The Most Powerful Trust Point

Education is the most important trust point because knowledge is power. When you educate people, you are empowering them. So then let's go down to how to do a lot of this, where the rubber meets the road. You plain why the written word is really what you have to do before you start to do all other things that are available as it relates to creating and distributing content. And for me, and i'm not saying that i don't like video, i don'tlike podkets. I think they're great actuay. However, starting out, when you are,. some companies starts out and they're like, oh, my god, we're going to do interactive content

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