Is TikTok Social or Search?

I get more subscribers when I write more on well, the flow is I write something popular on my website. It then gets either goes viral on linked on Twitter, to some extent linked in much more now than in the past. That traffic then converts at a couple of percent to newsletter subscribers. So that's sort of what I was saying about YouTube as a network, Instagram as a network. And you place yourself in their hands and in exchange, they give you users. If you own the network, if you own the list, then, and this is a very web3-ish sort of conversation, and a web3 is now desperately unfashionable, it will come back.