2min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Building Two-sided Marketplaces with John Doherty

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

How to Reduce Friction to Close to Zero

I love it that you mentioned reducing friction to close to zero as much as you can. I've had an interesting experience last summer, we were doubling down on our consultants program at usilist. We wanted to put together a directory of consultants who work without pro. But ultimately we ended up with just doing everything on our own. And that strim lined the process so much we were finally to make it a work because otherwise it's just too much back and forth with everybody.

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