How to Make Content a Cornerstone of Your Customer Experience Strategy
The Modern Customer Podcast
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The Laws of Content at Wall Street Journal
The Wall Street Journal is an affiliate revenue operation. We help people find consumer goods and also personal finance services and products. And I run the editorial part of that team, doing lots of research, reviews,. rigorous testing, helping people to feel confident about making a decision on buy side. It's at this really interesting inflection point in content and media where sometimes as a customer, it's hard to see the difference between a sponsored post and an objective post.
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