Spotify launches dynamic video sponsorships

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• Spotify announced dynamically inserted video sponsorships are due for launch in April, allowing creators to add and remove sponsorships. Scheduling and measurement will also be offered. It'll work with both Megaphone and Spotify for Creators - and others (see below).
  • This a feature that YouTube announced in September - but YouTube's feature will only be available for "a small group of creators" early this year, and the company has yet to announce a date for a full rollout.
• Spotify announced a distribution API for video - allowing users to publish and monetise video content on Spotify direct from participating hosting platforms. Acast, Libsyn, Podigee, Audioboom and Omny Studio are the launch partners. Dynamic video sponsorship management will be available through these partners too.
  • The launch date for this is "soon". FlightCast used a pre-release API at launch in October. It's, of course, dependent on integration with launch partners. (Who'll be first?)
• Spotify made a significant change to its Spotify Partners Program, which offers a share of Premium video revenue and advertising - by lowering its eligibility requirements. Now, you're eligible if you host on Spotify for Creators, have 1,000 Spotify audience members over the past 30 days (the figure was 2,000); you need 2,000 Spotify hours consumed over the last 30 days (the figure was 10,000); and just three published episodes (that's down from 12). This is already live - if you're now eligible you'll see that in the Monetize tab in Spotify for Creators.
  • Spotify's new eligibility requirements are now comparable to YouTube - which needs 1,000 subscribers (not just audience members), and 4,000 valid public watch hours in the last 12 months.

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