Coffee With Cole: The Digital Writing Podcast cover image

Traditional vs. Self-Publishing with New York Times Best-Selling Author Ali Abdaal (Feel-Good Productivity)

Coffee With Cole: The Digital Writing Podcast

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Evolution of 'The Productivity Equation' to 'Feel Good Productivity'

The chapter delves into the process of changing the original book concept from 'The Productivity Equation' to 'Feel Good Productivity', discussing the challenges, feedback, and research involved in this transformation. It explores the importance of a strong through line in book content, the impact of titles on content, the significance of specificity and clarity in book titles, and the concept of branding and categorization within expertise areas like 'feel good productivity'. The conversation emphasizes creating unique angles within a genre to attract a broader audience while maintaining distinctiveness among different books in the same category.

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