How to Write a Content Brief?

I lean very heavily upfront into the briefing process so that when the writers get hold of the document, I'm like, write freely. Like it takes a good 30 minutes to produce a brief. And if you do run into that kind of, um, we write for users, um, I have like a library of video training, SOPs, workflows that counters that argument. Um, no headhunter fee. You're just happy. Yep. That's not like, yeah. It's much more, it's much different. Yeah. I'll take a 10% take on the next 10 years. And then whoever replaces this person, I'm taking 10% of that too