How We Grew HubSpot From $10 Million to $1 Billion | HubSpot CMO (#100)
Marketing Against The Grain
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Navigating the Innovator's Dilemma
This chapter explores the innovator's dilemma, focusing on proactive self-disruption in the face of emerging technologies like AI. It discusses HubSpot's Sidekick project as a case study in balancing caution and opportunism, while addressing the importance of understanding customer metrics in a product-led growth strategy. Furthermore, the conversation highlights team independence, the challenges of reintegration, and the critical role of net dollar retention in sustaining growth during transitions to multi-product offerings.
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