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047. Parul Sharma: Beyond Greenwashing - Making Your Values Matter

Leading Transformational Change with Tobias Sturesson

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The Best Way to Avoid Deception Is to Educate Yourself

The best way to avoid deception is to educate yourself and the company. Consumers, as we said, are more aware of what's going on around them. The other suggestion i nomally give accompanies involves your stake holders in this process. I think opening up a line of communication with customers is one way of gaining awareness about how brands claims ore satisfying the customers. A receiving feebeck is also extremely valuable for the company.

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