Is There Brand Loyalty?

The taboo surrounding menstruation has serious implications in some cultures. The tampon comes on the scene out of innovations where nurses were treating wounds during both world wars. If you invented something really cool nd new, how do you tell people about it? People are uncomfortable talking about it. So word to mouth isn't going to solve your problem. Further, these firms are making really good money. This is classic innovators dilemma. I feel a little bit embarrassed. But in lana cases, changes people's unity in life. That's something that i think is lurking in the background here when we think about these norms and taboos shaping the market. And so you essentially get no innovation for