Grab Bag Galore
The Soul of Enterprise: Business in the Transformation Economy
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How to Start a New Business
I know because it seems overwhelming to start a new business, but companies do this all the time with flanking brands or upscale brands. I think what they need to see is examples from other large professional firms that have done separate brands like Ogilvy. And there are two or three, two or three of people in this cohort that are doing that.
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