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25: Creativity, inc.

Cortex

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Flying Business Class

"I got two hours of good uninterrupted sleep sleeping on my side as I like to sleep on a plane, gray. Now you'll never want to fly again unless it's business class," he says. "You get the extra space, the cabins are more empty. People with babies for some reason don't seem to often buy economy plus tickets." He is considering doing Virgin and therefore going upper class.

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