Ecommerce Playbook: Numbers, Struggles & Growth cover image

The Black Friday Budget Mistake That Could Tank Your Monthly Sales

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

The Importance of Proper Spending During Black Friday and Cyber Monday

This chapter focuses on the importance of effective spend pacing during the Black Friday and Cyber Monday sales. The speakers highlight the risks of underspending and urge businesses to reassess their budget allocation to seize potential sales opportunities.

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