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The Allure of the Bad-Ass: Advertising Antiheroes
Under the Influence with Terry O'Reilly
The Pragmatic Anti-Hero
Patty power is a UK-based sports betting brand known for going where other brands dare not tread. Another category is the pragmatic anti-hero, as someone or something needs to be sacrificed for the greater good. Liquid Death teamed up with Martha Stewart to sell candles that look like dismembered hands.
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