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Starbucks #RaceTogether Campaign Backfires (2015)

This Day

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The Downfall of Corporate Activism: A Critical Look at Starbucks' Campaign

This chapter analyzes the Starbucks #RaceTogether campaign, exploring its swift decline and the complexities of corporate activism. It emphasizes the need for genuine commitment to social issues over performative marketing strategies, drawing comparisons with other prominent marketing failures.

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