4min chapter

CFO Yeah! cover image

#35 Empathetic Accounting & Why Finance Leaders Should Learn to Code with Dave Sellick

CFO Yeah!

CHAPTER

Early Stage Start-Ups - Where Do You Start?

One of the big challengers was dealing with the external accountant. They just weren't able to really understand the business well enough, he says. And they would sound like exhaustedbyit, rather than excited about their work. This whole new wave of technology has also been difficult for external accountants who have worked in a very consistent way over time. It's exciting forer accountants in industry who see this as a mechanism to deliver more value and get better insight.

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