Provocative Marketing: Merging Food and Desire

At the plant-based burger chain Slutty Vegan, Pinky Cole is flipping the script on vegan food with bold style. In conversation with host of "TED Radio Hour" Manoush Zomorodi, she shares the highs and lows of her entrepreneurial journey, from her roots in Baltimore to the grease fire that took her first storefront in Harlem. Learn more about the authenticity, resilience and community that went into building a multimillion-dollar vegan food empire.

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