The Rise and Fall of DeLorean

This chapter explores the ambitious vision behind the DeLorean Motor Company and the iconic DMC-12, highlighting its innovative design and the challenges faced by founder John DeLorean. It examines the social and economic context of Belfast during the establishment of the factory, including the community's mixed reactions and the associated lore. Ultimately, the chapter reflects on the DMC-12's journey from a hopeful prototype to a commercial failure, burdened by performance issues and unmet expectations.