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Shifting How We Measure Success with Jeff Gothelf

Product Thinking

CHAPTER

How to Avoid Hyper Local Optimization in Your Organization

In large organizations, it's inevitable that it's going to happen as you start to kind of chop the customer journeys and the processes down to too fine of a slice. In those situations, one of the better tactics is to actually take a set of teams, two, three, four, even five teams, depending on it, and give them the same objective and key results set to hit. And so now they've got to self-organize,. They've got to communicate, they'veGot to be transparent, they've Got to share data... It's killing us over here because they win or lose together.

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