4min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Pat Dorsey - Buying Companies With Economic Moats - [Invest Like the Best, EP.51]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

The Different Types of Brands

When looking for a company whose mode is dependent on its brand, what are the markers that you're looking for? The thing to ask yourself is always, what does this brand do for the consumer? Does it create positional value for me? When I wear a Rolex watch, which I don't, but if I did, it tells the name as a time X, but it says, hi, I have a lot of money. And so that's the value of that brand. There are other brands that confer trust, a Morningstar Mutual Fund rating,. A Gartner IT analyst, a Moody's Bond rating. These are all things that confer trust because there are enough people have

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