The Importance of Mastering UX

Kim reminds us to remember what UX is truly about and how our skills are replicable in many types of scenarios, not just the people on the other end of the digital interface we are working with. The great thing about UX is that you're helping your team or your client understand humans and make better decisions based on that understanding,. That's really the heart of what UX is. And I think that anybody who's good at UX can be good at that if they approach the problem that way.