MrBeast: How to capture the attention of billions
Nudge
00:00
MrBeast Reads the Longest Word in the English Language
MrBeast has used this bias consistently to make people value his videos. One of his first viral videos was him cutting a table in half with a plastic knife. The content is undeniably dull and yet it has 3.5 million views. He sinks so much time into creating the video that people value it more, even though the activity is fairly worthless.
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